Design > Graphic Design & Design Crafts
DALLAS, Antwerp / DALLAS ANTWERP / 2012
Overview
Credits
BriefExplanation
Design remarkable agency business cards for the new agency Dallas. Create a business card that won't disappear into the dustbin but into the wallet of the prospect.
ClientBriefOrObjective
The challenge is to stay top of mind with a business card, so the design has to be something out of the box and it has to fit the name and profile of the agency Dallas. Since the famous TV-soap Dallas is all about money, we used that as a reference. The key objective is to have a perfect conversation starter for prospect meetings.
Effectiveness
Each time a member of the agency staff pulls out a personalised business card, it is a guaranteed conversation starter. Reactions on the Dallas Dollars are extremely positive.
Execution
Business cards as we know them are history. They are either replaced by a digital version or they end up in the dustbin. That's why we came up with something out of the box: personalised US dollar bills.
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