We decided to deliver the great story as a gift…literally. Instead of common greetings we sent a gift-box with the exciting story of how that gift got there. It was taken by one of women’s favourite characters: a secret agent.On an agency storyboard, they could see everything our hero went through to make sure that gift would reach its destination. The hero had the name of the agency. His name was Lowe, agent Lowe.To estimate the feedback from clients and to make our hero as real as possible, we created his profile on Facebook, so our clients had chance to interact with mysterious agent and even flirt a little.

We wanted to find a creative way to congratulate our female clients on International Women's Day. As a creative agency, we believe that that even the simplest things can be very special, when there is a great story behind them. Our task was to remind our clients that we are professionals in delivering great stories.So, we did that on International Women’s Day, one of the most popular holidays in Russia. On this date, every woman is usually greeted and receives a traditional but often boring gift.

The story of Lowe, agent Lowe, got great response among women’s audience (82% of all recipients). The activity on Agent’s Facebook profile was very high. We got many thanks from our clients, who mentioned that it was the most special and creative greeting on Women’s Day.

We wanted to once again prove ourselves to be professionals in delivering great stories and there was nothing better than actually delivering such great story to every female client on International Women's Day.