Do Not Disturb was the first ever digital detox social experiment with couples.

The film documented the experiences of 6 real couples, flown to Sri Lanka for an idyllic holiday. 3 couples had to give up their phones, tablets and other devices. 3 couples got to keep theirs.

With hidden cameras across the resort, we captured the difference this made to both groups throughout the week. From play-fighting and flirting to sarcastic comments and arguments, the campaign acted as a fascinating inquiry into the impact devices are having on the intimacy of relationships.

As we anticipated, our cameras showed our tech-free couples looking at, playing with and touching one another instead of their screens. With no script and no storyboard, our fly-on-the-wall documentary didn’t just preach the benefit of turning off your tech and turning on to your partner. It proved it.