This film shows us a moment in which a man is weak and falls victim to the unmanly stuff that modernity imposes us. We watch him alone in an elevator, taking a selfie. Suddenly, the highest representation of masculinity and the greatest icon of Boxing ever appears behind him, banging his fists… yes, it’s Sylvester Stallone in a tuxedo. Watching him sententiously, Sly says: “YOU NEED TO WATCH MORE BOXING”. The selfie guy stays frozen at the sight of this titan and just assent with his head. Now, out of nowhere his cell pone begins to sound with a very corny ringtone. Stallone is not pleased. This guy is at the most awkward moment of his life and tries to stop the elevator. After a couple of boxing scenes, we discover that Tecate Beer (the greatest sponsor of boxing) is inviting you out to watch more boxing matches.