Banco do Brasil, the Latin America's biggest bank with approximately 23 million clients takes up the challenge of increasingbrand's awareness and loyalty making each and every client feel unique.

The campaign doubled the number of new accounts. Logins had a 300%increase. Spontaneous media launched in different means.

Hundreds of Bank of Brasil´s entrance banners were rebranded with clients' names.

300 entrance banners in nine states are rebranded with clients' names.In every bank, clients see different names such as "Bank of Carlos" replacing the real name " Banco do Brasil" (Bank of Brazil).