Cannes Lions

BANK

ARTPLAN, Rio De Janeiro / BANCO DO BRASIL / 2007

Awards:

1 Bronze Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Hundreds of Bank of Brasil´s entrance banners were rebranded with clients' names.

Outcome

The campaign doubled the number of new accounts. Logins had a 300%increase. Spontaneous media launched in different means.

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