Cannes Lions
BANK
ARTPLAN, Rio De Janeiro / BANCO DO BRASIL / 2007
Awards:
1 Bronze Cannes Lions
Overview
Entries
Credits
Overview
Execution
Hundreds of Bank of Brasil´s entrance banners were rebranded with clients' names.
Outcome
The campaign doubled the number of new accounts. Logins had a 300%increase. Spontaneous media launched in different means.
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