The film is a short ‘influencer’ video.

We see an over-excited young man challenging himself for his audience to face a leaf blower machine that is filled with flour.

Than the message appears on screen ‘Don’t let this guy eat up your data’

Online bloggers and influencers are very popular in Turkey.

Especially on Youtube, vloggers are gaining a rapid attention for the last couple of years. The effect of inclusion to strangers’ lives creates the ‘Big brother is watching us’ kind of a perception in micro level.

But videos are the most data consuming content that many of the consumers complain. And Youtube is the number one channel for consuming videos.