Print and Publishing > Use of Print
FOOT TYPE TEST AD
NEOGAMA, Sao Paulo / ASICS / 2017
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EntrySummary
Running is the fastest growing sport activity in Brazil. However, many runners doesn’t use a proper running shoes, better suited for their foot type, mainly because they don’t know about this. There is only two ways to properly identify a person's foot type: going to an orthopedist or finding a sports equipment store that make this type of test. The majority of brazilians doesn't have a health insurance plan, a private consult with a doctor can be very expensive and the public health system isn’t equipped to deal with this. This leaves the second option, going to a sports equipment store, but it’s inexpressive the number of stores that do such test, specially without any cost. To resolve this situation, we created a simple, accessible, reusable and free way to people find out their foot type in a few second, regardless where they are.
Translation
IT SEEMS LIKE AN AD, BUT IT'S A FOOT TYPE TEST.
Find out the right ASICS for you.
Pictograms
1.
Remove the cover page
2.
Step over the ad for 60 seconds
3.
Compare your footprint with those at the corner of the ad.
This test is for guidance only. For a more accurate evaluation, do the ASICS Foot ID test on an ASICS STORE.
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