Media > Use of Media
GIVE ME A THIRD CHANCE
PUBLICIS THAILAND, Bangkok / BANGKOK SCHOOL FOR THE BLIND / 2009
Awards:
Overview
Credits
OVERVIEW
Effectiveness
The campaign absolutely created a new frame of mind for people that paper can be reused not only twice but a third time! Hundreds of stacks of recycled papers from nationwide were given a third chance and donated to blind schools around the country, as an end result, not only was recycled paper given a third chance but there was also less cutting down of trees.
Execution
We came up with a campaign that brought recycled paper back to life once again. The campaign announced the line “GIVE ME A THIRD CHANCE” through braille technic on a variety of press media that had already been used on both sides e.g. movie posters, traymats, brochures etc., portraying to the passer –by that these papers, even if they are already used both sides, are still blank papers for blind students.
Strategy
It’s common knowledge that when both sides of paper are used, the paper is no longer useful and will be go straight to the bin. The challenge is to re-educate people in the society that these papers still can be reused for a third time as learning materials for blind students.
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