Brief: Get Google Street View to the Faroe Islands.

Background

The Faroe Islands is one of the smallest countries in the world. The country have for many years been neglected by Google Street View. So until recently there was no Street View in the Faroe Islands. Google was simply not interested in the tiny country.

Thus, necessity begat invention.

We decided to make street view our self with the one thing that the Faroe Islands have plenty of: Sheep!

We mounted 360-degree cameras on the backs of some sheep with solar pannels and a cell phone. The sheep wandered around and uploaded images via the phone through Google's open API. Sheep View was born.

The film is from one of the sheep view sheep.

The Faroe Islands has more sheep than people and some parts are so isolated that only sheep come there.

The idea to make street view with sheep was used as a PR Idea, and most media around the world featured it:

Reach: +2.000.000.000

News stories: +7.000

Website stories: 42.200