The audience was complex, primarily senior executives within the pharmaceutical sector, however NHS Trust executives were just as important, their trust and confidence was the number one consideration for pharmaceutical executives. Our primary objective of the re-brand was to re-build trust, confidence, and positive sentiment amongst this audience.

The film follows Nick, a terminally ill leukaemia patient, as he receives the care he needs in the comfort of his own home rather than a clinic or hospital. Set in his home, and narrated by Nick himself, the film takes the viewer through his experience of the service and why it means so much to him as he reaches the end of his life. The nurses that look after him explain from their side why they enjoy working with Healthcare at Home, as it gives them the time and the space they need to form proper relationships with people like Nick.

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