PR > Excellence: PR Craft

IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF

McCANN , Lima / LEAGUE AGAINST CANCER / 2020

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Sponsorship & Brand Partnership in PR

24 items

Grand Prix Cannes Lions
CONTRACT FOR CHANGE

Corporate Image, Communication & Reputation Management

CONTRACT FOR CHANGE

ABINBEV, FCB CHICAGO

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Gold Cannes Lions
CONTRACT FOR CHANGE

Food & Drink

CONTRACT FOR CHANGE

ABINBEV, FCB CHICAGO

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Gold Cannes Lions
THE MOLDY WHOPPER

Retail

THE MOLDY WHOPPER

BURGER KING, BURGER KING

(opens in a new tab)
Gold Cannes Lions
THE UNCENSORED LIBRARY

Content Creation & Production

THE UNCENSORED LIBRARY

REPORTER WITHOUT BORDERS (RSF), DDB GERMANY

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Gold Cannes Lions
ENJOY BEFORE RETURNING

Brand Voice & Strategic Storytelling

ENJOY BEFORE RETURNING

DIESEL, PUBLICIS ITALY

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Gold Cannes Lions
N23

Single-market Campaign

N23

NOVAYA GAZETA, ACTION

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Silver Cannes Lions
THE PUNISHING SIGNAL

Not-for-profit / Charity / Government

THE PUNISHING SIGNAL

MUMBAI POLICE, FCB INTERFACE

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Silver Cannes Lions
THE UNCENSORED LIBRARY

Not-for-profit / Charity / Government

THE UNCENSORED LIBRARY

REPORTER WITHOUT BORDERS (RSF), DDB GERMANY

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Silver Cannes Lions
CHICKEN WARS

Social Engagement

CHICKEN WARS

POPEYES LOUISIANA KITCHEN, INC, GSD&M

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Silver Cannes Lions
COVERING CLIMATE NOW

Media Relations

COVERING CLIMATE NOW

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

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Silver Cannes Lions
THE LAST OLDER PERSON TO DIE IN LONELINESS

Use of Events & Stunts

THE LAST OLDER PERSON TO DIE IN LONELINESS

BBK FOUNDATION, LLYC

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Silver Cannes Lions
THE ILLEGAL BLOOD BANK

Use of Events & Stunts

THE ILLEGAL BLOOD BANK

LADBIBLE GROUP, ELVIS

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Silver Cannes Lions
YOUR PLASTIC DIET

Public Affairs & Lobbying

YOUR PLASTIC DIET

WORLD WILDLIFE FUND (WWF), GREY MALAYSIA

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Silver Cannes Lions
A HARD PILL TO SWALLOW

Public Affairs & Lobbying

A HARD PILL TO SWALLOW

APOTEK HJARTAT, ÅKESTAM HOLST

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Silver Cannes Lions
IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF

Sponsorship & Brand Partnership

IF YOU'RE OUTDOORS, YOU NEED TO PROTECT YOURSELF

LEAGUE AGAINST CANCER, McCANN

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Silver Cannes Lions
SIGNAL FOR HELP

Social Behaviour

SIGNAL FOR HELP

CANADIAN WOMEN'S FOUNDATION, JUNIPER PARK\TBWA

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Silver Cannes Lions
PANTENE #HAIRWEGO

Cultural Insight

PANTENE #HAIRWEGO

PROCTER & GAMBLE, PARTY

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Silver Cannes Lions
EURYTHENES PLASTICUS

Corporate Purpose & Social Responsibility

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

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Bronze Cannes Lions
PANTENE #HAIRWEGO

Other FMCG

PANTENE #HAIRWEGO

PROCTER & GAMBLE, PARTY

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Bronze Cannes Lions
WOMANIKIN: DESIGNED TO SAVE WOMEN'S LIVES

Healthcare

WOMANIKIN: DESIGNED TO SAVE WOMEN'S LIVES

WOMANIKIN/UNITED STATE OF WOMEN, JOAN CREATIVE

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Bronze Cannes Lions
EURYTHENES PLASTICUS

Not-for-profit / Charity / Government

EURYTHENES PLASTICUS

WORLD WILDLIFE FUND (WWF), BBDO

(opens in a new tab)
Bronze Cannes Lions
-60% CULTURE

Social Engagement

-60% CULTURE

STATE OF THE ARTS, BBDO BELGIUM

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Bronze Cannes Lions
LINKEDOUT

Community Management

LINKEDOUT

LINKEDIN & ENTOURAGE, TBWA\PARIS

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Bronze Cannes Lions
LINKEDOUT

Content Discovery & Amplification

LINKEDOUT

LINKEDIN & ENTOURAGE, TBWA\PARIS

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
THISABLES

Corporate Image & Communication

THISABLES

IKEA, McCANN

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Grand Prix Cannes Lions
TRUE NAME

Market Disruption

TRUE NAME

MASTERCARD, McCANN

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Grand Prix Cannes Lions
THE BREAD EXAM

Cultural Insight

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THISABLES

OTC Products / Devices

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

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Gold Cannes Lions
ROADSIDE MARKET

Consumer Services / Business to Business

ROADSIDE MARKET

MASTERCARD, McCANN

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Gold Cannes Lions
TRUE NAME

Consumer Services / Business to Business

TRUE NAME

MASTERCARD, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Commercial Publications

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THISABLES

Brand-led Education & Awareness

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THE BREAD EXAM

Brand-led Education & Awareness

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Gaming

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Silver Cannes Lions
VAGINA APPRECIATION DAY

Regulated: Direct to Consumer

VAGINA APPRECIATION DAY

ANNOVERA, McCANN

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Silver Cannes Lions
THISABLES

Product Innovation

THISABLES

IKEA, McCANN

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Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Brand Integration & Sponsorships / Partnerships

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Silver Cannes Lions
THISABLES

Use of Ambient Media: Small Scale

THISABLES

IKEA, McCANN

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Silver Cannes Lions
ROADSIDE MARKET

Use of Social Platforms

ROADSIDE MARKET

MASTERCARD, McCANN

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Silver Cannes Lions
THE BREAD EXAM

Corporate Image & Communication

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Silver Cannes Lions
TRUE NAME

Customer Acquisition & Retention

TRUE NAME

MASTERCARD, McCANN

(opens in a new tab)
Silver Cannes Lions
GOABILITY

Co-creation & User Generated Content

GOABILITY

MOTABILITY, McCANN

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Silver Cannes Lions
THE BREAD EXAM

Innovative Use of Influencers

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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