Creative Strategy > Challenges & Breakthroughs

IKEA TRAPPED IN THE 90S

McCANN SPAIN, Madrid / IKEA / 2023

Awards:

Shortlisted Cannes Lions
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Information Deck
Case Film
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Overview

Credits

More Entries from Market Disruption in Creative Strategy

24 items

Grand Prix Cannes Lions
RENAULT - PLUG-INN

Automotive

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
M&M'S - SPOKESCANDIES ON PAUSE

Food & Drink

M&M'S - SPOKESCANDIES ON PAUSE

M&M'S, BBDO NEW YORK

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Gold Cannes Lions
ME, MY AUTISM & I

Consumer Goods

ME, MY AUTISM & I

Reckitt and Ambitious about Autism, HAVAS

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Gold Cannes Lions
MORNING AFTER ISLAND

Brave Brands

MORNING AFTER ISLAND

GRUPO ESTRATEGICO PAE, OGILVY HONDURAS

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Gold Cannes Lions
THE LAST PERFORMANCE

Collaboration

THE LAST PERFORMANCE

PARTNERS LIFE, SPECIAL

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Silver Cannes Lions
THE LAST PERFORMANCE

Consumer Services / Business to Business

THE LAST PERFORMANCE

PARTNERS LIFE, SPECIAL

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Silver Cannes Lions
MORNING AFTER ISLAND

Not-for-profit / Charity / Government

MORNING AFTER ISLAND

GRUPO ESTRATEGICO PAE, OGILVY HONDURAS

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Silver Cannes Lions
CHICKEN WARS

Audience Insight

CHICKEN WARS

POPEYE'S LOUISIANA KITCHEN, GSD&M

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Silver Cannes Lions
HAVE A WORD

Audience Insight

HAVE A WORD

MAYOR OF LONDON, OGILVY

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Silver Cannes Lions
HOUSE OF LEGENDS

Long-term Strategy

HOUSE OF LEGENDS

SICKKIDS FOUNDATION, COSSETTE

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Silver Cannes Lions
PIÑATEX

Corporate Purpose & Social Responsibility

PIÑATEX

ANANAS ANAM + DOLE SUNSHINE COMPANY, L&C

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Silver Cannes Lions
RENAULT - PLUG-INN

Products / Services

RENAULT - PLUG-INN

RENAULT, PUBLICIS CONSEIL

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Silver Cannes Lions
SELF-CHECK OUT

Experience and Relationship Models

SELF-CHECK OUT

K-LYNN, LEO BURNETT

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Bronze Cannes Lions
THE MISSING CHAPTER

Healthcare

THE MISSING CHAPTER

PROCTER & GAMBLE, LEO BURNETT

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Bronze Cannes Lions
THE 36

Data & Analytics

THE 36

DGT, OGILVY

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Bronze Cannes Lions
FRIENDVERTISING

Challenger Brand Strategy

FRIENDVERTISING

SKINNY, COLENSO BBDO

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Bronze Cannes Lions
INFLUENCERS' FRIENDS

Breakthrough on a Budget

INFLUENCERS' FRIENDS

POKER, DDB COLOMBIA

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Bronze Cannes Lions
STILL FRESH. NEVER FROZEN.

Long-term Strategy

STILL FRESH. NEVER FROZEN.

WENDY'S, VMLY&R

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Bronze Cannes Lions
THE ELECTIONS EDITION

Corporate Purpose & Social Responsibility

THE ELECTIONS EDITION

ANNAHAR NEWSPAPER, IMPACT BBDO

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Bronze Cannes Lions
REVERSE SELFIE

Corporate Purpose & Social Responsibility

REVERSE SELFIE

DOVE , OGILVY

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Bronze Cannes Lions
BRING HOME THE BUD

Market Disruption

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

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Bronze Cannes Lions
THE PRIDE RESEARCH

Brave Brands

THE PRIDE RESEARCH

HAVAIANAS, MEDIA.MONKS

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Bronze Cannes Lions
M&M'S - SPOKESCANDIES ON PAUSE

Brave Brands

M&M'S - SPOKESCANDIES ON PAUSE

M&M'S, BBDO NEW YORK

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Bronze Cannes Lions
THE BEST-SELLER CONSTITUTION

Brave Brands

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

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More Entries from McCANN SPAIN

24 items

Silver Cannes Lions
TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Silver Cannes Lions
CYCLE

Gender Equality

CYCLE

FREDA, McCANN SPAIN

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Silver Cannes Lions
TRAPPED IN THE 90S

Entertainment Commerce

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Bronze Cannes Lions
TRAPPED IN THE 90S

Customer Acquisition & Retention

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Shortlisted Cannes Lions
TRAPPED IN THE 90S

Talent: Digital & Social

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Shortlisted Cannes Lions
TRAPPED IN THE 90S

Use of Social Platforms

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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Shortlisted Cannes Lions
IKEA TRAPPED IN THE 90S

Market Disruption

IKEA TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Titanium

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Non-fiction Film: 5-30 minutes

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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IKEA TRAPPED IN THE 90S

Retail

IKEA TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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IKEA TRAPPED IN THE 90S

Retail

IKEA TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Retail

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Live Broadcast / Live Streaming

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Audience Engagement / Distribution Strategy

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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IKEA TRAPPED IN THE 90S

Single Market

IKEA TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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CYCLE

Brand & Communications Design

CYCLE

FREDA, McCANN SPAIN

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TRAPPED IN THE 90S

Content Creation & Production

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Brand Storytelling

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Innovative Use of Influencers

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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IKEA TRAPPED IN THE 90S

Acquisition

IKEA TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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TRAPPED IN THE 90S

Innovative Use of Influencers

TRAPPED IN THE 90S

IKEA, McCANN SPAIN

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