Radio and Audio > Excellence in Radio & Audio

IKEA VS ARKANO

YMEDIA , Madrid / IKEA / 2019

CampaignCampaignLayout(opens in a new tab)
Supporting Content
MP3 Original Language

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio execution or campaign.

IKEA challenged Arkano (the World’s Freestyle rap champion) to freestyle with the products in the new IKEA catalogue (without seeing it before)

The prize if he did it: we would furnish the San Blas socio-educational center he sponsors in his home town, Alicante.

He accepted and raped the catalogue in a studio.

Script. Provide the full radio advert script in English.

SONG: Yeah! What’s up. Shout out to all the people of San Blas, Alicante, all those peeps supporting the area... Let’s see what we’ve got here, yeah, yeah. This is the cover and on it we got a table; Arkano’s improvising on it. It’s a table and it’s massive; you can’t deny it.

It’s right there in front of you, and I’m looking for ideas. Let’s see what we’ve got in this catalogue from IKEA; new products all year for me to improvise about here. And new to you this year is listening to my rap.

And there’s a vase, so listen to my verse, and I plant words in my field of semantics, laying down the rules for actors’ antics; it’s a vase for shoots but I put down roots.

The vase is called Gradvis; should I rhyme with that in Swedish? For me it’s really easy and that’s no laughing matter. There are politicians in this country who can’t speak our language. So sure I can have a go at Swedish, yeah... I can rhyme about Vattenmynta, give it some respect. Arkano is bringing the moves: I got no plans; here’s a lamp that’s called Nymane.

Well, what can I say but sorry to all of Sweden for my pronunciation. It’s a wall lamp with an articulated arm, moving like my neurons when I walk through Alicante, cause they’re running; they look like they’re moving, but my rap costs more than €29.99... What can I say.

In the next section there’s a shoe cabinet with four compartments. Sorry I’m getting tongue-tied, what’s happening to Arkano? I don’t get tongue-tied with the Swedish but I trip up reading Spanish, and it’s called Stall, it’s called Platsa, it’s called Sanela. I’ve got the goods, from the new school; that’s how it goes.

Excuse me, that’s great; 10 euros for a cushion cover. The brain cover’s free: that’s what I got.

Change your home, change your life; what I want to change is this whole scene. A two-door cupboard? I love it, man. ‘Cause that’s what they want: for me to come out of the closet.

They want to define me in any way they can. Keep it in but don’t hide it, and I’ve got it on display. It’s a problem: we want to take it easy and everyone around us wants to label us.

We’ve lowered our price... Hofstan, Marco. I bring the hardcore, I’m not going anywhere. The best place for dreaming is when you’re awake... I’m always at my own show.

Jesus! This one really is hard! How can I pronounce this chair for conference rooms? I’m having a crisis! It’s called Fjallberget. And now you’ve got a new viral video to put up on the Internet.

More Entries from Use of Music in Radio and Audio

24 items

Grand Prix Cannes Lions
WESTWORLD: THE MAZE

Use of Audio Technology / Voice -Activation

WESTWORLD: THE MAZE

HBO, 360I

(opens in a new tab)

More Entries from YMEDIA

6 items

Shortlisted Cannes Lions
IKEA VS ARKANO

Brand or Product Integration into Music Content

IKEA VS ARKANO

IKEA, YMEDIA

(opens in a new tab)