The Brief

Showcase how listening to a Penguin audiobook can bring alive the book experience in much vivid a fashion.

Creative Idea

Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, stories across myriad worlds come alive in your ear. In this case, the world of Indian Mythology. And through this ad, we let people know that when listening to a Penguin Audiobook, your ear's a stage.

Execution

The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds.