Creative Effectiveness > Creative Effectiveness
J'ADORE
TBWA\PARIS, Boulogne-Billancourt / DIOR / 2013
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BriefExplanation
A few minutes before the opening of a fashion show in the magnificent Hall of Mirrors
at the Palace of Versailles, impatient guests are waving their invitations. Amidst
blinding camera lights, a last-minute female guest, all dressed in black disappears
backstage!
While she wormed her way in backstages, she bumped into Grace Kelly, and then put
on her fashion show dress. Among all top models making up, photographers take
pictures of Marlène Dietrich.
While Charlize Theron is leaving backstages, we see Marylin Monroe admiring Dior
J'adore's bottle.
Finally, Charlize Theron makes a majestic entrance to ravel under the cracklings of
the flashes of the photographers.
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