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KIDNEY

DENTSU (THAILAND), Bangkok / PACIFIC SMILE / 2016

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Most people always overlook their dental care especially tooth decay. They regard it as a minor problem when compared to other diseases. However, the truth is tooth decay could cause even greater damage to the body system and could even be fatal. Moreover, people are still unaware of this hidden crucial issue. How can we provoke people’s concern about their dental care so that they take immediate action before it’s too late? We created a visual that portrays the damaging effects of tooth decay on different parts of body organs (Heart, Brain and Kidney). This vivid visual illustration draws major attention and increases awareness about tooth decay. In doing so, we want the audience to take better care of their dental health and have regular dental check ups.

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