Statistics show that car accidents are the number one cause of death in Córdoba, the second largest argentinian province. Our client, La Voz del Interior, is the most popular local newspaper there. It’s a brand that’s really close to the people, since it’s a product that is bought daily. Our target was every person that drives through Cordoba’s main highways. And our objective was to reduce the number of car crashes

The newspaper embraced a concept that inspired us to take action in this situation: LET´S PREVENT BAD NEWS. We made an effort to do exactly that by creating Life Signs. The idea was simple: Seeing a crashed car always makes you feel like you never want to be in an accident. That’s why we installed destroyed vehicles as traffic signs and generated more awareness on the risks of driving recklessly. We worked alongside the Government of Córdoba and the response was far beyond positive, because numbers dropped very rapidly once Life Signs were installed. The fact is that there were less accidents because of this campaign.