The film opens at night on the streets of London. We see a sequence of real homeless people taking wires out of trash bins and proceeding to wrap themselves with the wires.

Accompanied by a unique interpretation of legendary music track “Creep” by Radiohead, the film evolves to show us the homeless people lighting up with Christmas lights.

With a truly haunting tone, the film juxtaposes the joy of the season with the misery of those left behind.

Wrapped in Christmas lights the homeless people cross the streets of London in a way impossible to be ignored.

The music track featured in the commercial is a licensed cover of "Creep" by Radiohead, created by Scala and Kolacny Brothers chorus.