Film > Internet Film
LOCKER ROOM
MULLEN, Boston / PLANET FITNESS / 2012
Awards:
Bronze Cannes Lions
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Synopsis
These Planet Fitness spots were made to drive awareness of the sales and mentality that people of this gym have. They are not meatheads, just people looking to get a good workout at a fair price.Our solution was to poke fun at the gym freak mentality and make people see that there is a place they can go to avoid all that as well as avoid the high membership prices.
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