Outdoor > Ambient

MANGO SURPRISE

CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2010

Awards:

Silver Cannes Lions
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Overview

Credits

OVERVIEW

AmbientExecutionDescription

The Mango Surprise pranks were played on people across cities in India. We dropped giant mangoes from trees, rolled 8-foot mangoes down sloping roads, swapped baggage for giant mangoes on airport conveyor belts, and surprised unsuspecting people. Then the ‘Prank Anchor’ would run up to the ‘Prank Victim’ and hand him a Frooti bottle and surprise him with the fact that Frooti is made of real juicy mangoes. The footage of the same was edited in to the brand's TVC.

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