We created the most customizable ad ever made, with 150 Millions different versions.

After our researches, we targeted users with highly personalized social ads. Then, through a dedicated platform, we invited them to make their own version of the spot, customizable on their passions, with 150 Millions possible results.

97 MILLIONS IMPRESSIONS

MORE THAN 2.000 HOURS OF USER INTERACTIONS

18.000 UNIQUE ADS CREATED BY USERS

This work is relevant for Creative Data because it leverages on data analysis and targets’ profiling to engage users with a tailor-made branded experience and to action them to create even more.

To reach all MINI lovers, one commercial was not enough.

In order to talk to every user effectively, we profiled our fan base by their interests through many different tools, going from Facebook Audience Insights, to Sysomos listening tools and Global Web Index for quantitative research.

Our goal was to launch the New MINI: the most customizable car ever, with the most diverse fan base.