Meet Grant is a parody of a famous advertising campaign from Melbourne called Meet Graham. The ad was made to help promote MADC - Melbourne's Advertising Club. The Meet Grant spot takes the form of a mock case study about a man laboratorily designed to survive a career in advertising. The film comedically explores the dangers of the advertising game which include long hours, alcoholism, painful client feedback and inequality. It presents Grant as a hypothetical "super-human", one designed to withstand huge amounts of alcohol and conflicting client opinions. The end lock up reveals that infact, Meet Grant is a poor imitation of its original, and that MADC (the brand) infact celebrates original creativity.

Meet Grant is a comedic homage to it's original inspiration - Meet Graham, which was a hugely successful road safety campaign originating from Melbourne. Meet Graham was a smash at Cannes. The Meet Grant film was used as part of a campaign to help re-ignite passion for the MADC - melbourne's longest running advertising club, which in recent years saw a decline in popularity.

When tasked with making a parody of such revered work, the comedic key was infact to NOT make a parody. Rather, I made an hommage. Meet Grant had to celebrate its originator, and not mock it, as the MADC charter is to celebrate original creativity. Comedic direction is about nuance and detail. I made changes to the script - which was initially about a man designed to survive the dangers of flying. I recommended we shift the focus to be about a man designed to survive the dangers of an advertising career. The script was just voice over. I had to flesh out all the scenes. Grant's presentation sequence was covered with beauty photography to create awe and reverance. The rest of the film was covered with a voyueristic lense to emphasise realism. Performances were restrained. All talent in the film are non actors and are real advertising creatives.