Film Craft > Film Craft
DARE, London / SONY / 2011
Awards:
Overview
Credits
Synopsis
To demonstrate how easy the Xperia X10 smart phone is to use, Sony Ericsson created the Product Testing Institute - an organization featuring focus groups (not renowned for their high IQ) testing the X10 against its competitors. Each focus group consisted of real people, who were secretly filmed at a real market research facility. The only hired actor in the films was the moderator.
More Entries from Script in Film Craft
24 items
More Entries from DARE
24 items