Introduce the brand and led the consumer towards 'www.n-gage.com'. Our stage was the streets and our challenge was to point out to the target that the 'This is where' was everywhere.

• 15,000 kits distributed around bars, nightclubs, beaches, skateboarding parks, schools, etc.• 6,650 visitors to the site in seven days.• 3,300 enrolments in www.n-gage.com (4th place in World Ranking).• 73% brand recognition among the target 15-25 years (Leader in the World Ranking).

During the pre-launch stage the target 'contaminated' the city and transformed it into the very medium for spreading the message, by disseminating the teaser campaign everywhere and helping to convey the Anyone, Anywhere concept.

The target group became the medium and spread the message. This solution was used not only in Lisbon but also in Oporto; and it could be used anywhere.

In Portugal, the stage for the teaser was the street and the challenge was to 'point out' to the target audience that the 'this is where' concept was everywhere. To this end, we went to places most frequented 15-25 year olds and distributed a kit containing stickers in various formats, a spray can and a stencil of the phrase 'this is where'.

Client: Paulo Moura