Print and Publishing > Print: Sectors
NAIL POLISH
McCANN DÜSSELDORF / L'OREAL / 2019
Overview
Credits
OVERVIEW
Cultural/Context information for the jury
Brand:
L’Oréal Paris stands for female empowerment. The company’s gender diversity is frequently recognized and rewarded with international awards. Right now L'Oréal Paris has even more women than men in their managing board and executive positions.
Cultural Background:
Women play an insignificant role in Germany‘s management positions. Men are still perceived as superior leaders and dominate the executive boards with 91.4%. And the only thing they care about are facts and figures that drive the success of their business.
Translation. Provide a full English translation of any text.
HL: THIS IS AN AD FOR MEN.
SL: Hire more women in leadership roles. We’re all worth it.
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