The ‘Prime changes everything’ campaign takes well-known stories or moments in history and reimagines them for the better. The protagonists use the benefits of a Prime membership to overcome their challenges so they can nail it at life.

In our version of Napoleon, the well known military conqueror who waged many wars had a change of heart after watching an episode of The Marvellous Mrs Maisal on Prime Video. Instead of pursuing his hunger for power, he discovers his passion for stand up comedy and realises maybe he should follow his dreams as an aspiring comedian. Ordering a microphone from Prime One Day Delivery, the only thing he now cared about was conquering his audience.