To show the new features, some of them Suzuki exclusives, and introduce the 21 body color combinations, we decided create not just one film for the campaign, but many different videos. In each video a different technique was used to show the features that the New Vitara came with. The art direction that combined features and colors, resulted in beautiful videos and new ways to show a car and its characteristics.

We created several interchangeable videos that, together, made up a big film for the campaign. Each film was developed using a different technique and art direction, such as papercraft, sketches, graphic computing, 3D and many others. People could watch an independent film or various others in any order they wanted and the videos would complete each other. This exclusive execution of the work was the most important characteristic of the campaign. It helped reach people from digital to traditional platforms of media all around the country, impacting more than 22 million people so far.