There is a huge problem in Ukraine with deforestation of the Carpathian forests. It is even discussed in the European and American media.

Our client set the task of developing corporate calendars for 2,000 top clients of the bank. The client also asked to make the calendars truly valuable but not the ones you would like to throw away instantly.

Instead of printing new calendars, we found 2,112 old ones and presented them to the bank's top clients. Everything is cyclical in this world, and there were years day into date similar to 2021.

Before presenting, we digitized the calendars and placed them in a virtual museum. ?????? ? ??????? ???? ?????? ??????????? ????? ???????????? ????. The money saved on old new calendars were donated to charity.

It all had begun with a search for old calendars. We defined years identical to 2021 and set out in the search. We were looking at flea markets, asked old moustachioed completists, joined online auctions, visited all printing houses. The task was to find 2,000 calendars, but we found 2,112.

We scanned each of them and saved them in the virtual museum oldnewcalendar.com. Then, sorted them out by year so that you could scroll from year to year, as from one museum hall to the second.

We wrapped each calendar in a ribbon of recycled paper collected throughout the bank's headquarters.

By not printing new calendars, the bank saved money and donated it to charity.

The project lasted for 3 months. Together the bank and we turned the project into a platform and will replenish the collection of old new calendars each following year.

2,112 old calendars were found, digitized, and gifted to the bank's top clients

200 reposts about the project on the first day

10,000 website views

200,000 hryvnias donated to charity

The Old New Calendar 2021 project cost the client 97% less than last year. And 2,112 direct gift calendars brought coverage of 1,066,397 media impressions.

In terms of the cost of media placement on a paid basis, the same coverage would be equal to $26,465, excluding the production of new calendars.