ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they canfind the help they need in a totally anonymous and confidential way… Without anyone else knowing about it.

A child abuse victim needs a safe and private environment that encourages them to ask for the help they need. But, we found the one important problem: How can we get our message to them even when they are accompanied by an adult or their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

The outdoor uses a lenticular to assemble two message : A warning for adults. And message, only for children, trying to create a safe and private environment that encourages them to request the help they want.