Direct > Use of Direct Marketing

PEPSI MANIFESTO

MARK BBDO, Prague / GENERAL BOTTLERS / 2011

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media in Direct

24 items

Grand Prix Cannes Lions
AMERICAN ROM

Traffic & Brand Building

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

(opens in a new tab)
Gold Cannes Lions
COME BACK FERRORAMA

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

COME BACK FERRORAMA

ESTRELLA, DDB BRASIL

(opens in a new tab)
Gold Cannes Lions
THE FRIENDSHIP MACHINE

Ambient Media (Large Scale)

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
BURMA

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

(opens in a new tab)
Gold Cannes Lions
HOMEPLUS SUBWAY VIRTUAL STORE

Direct Response Print or Standard Outdoor, including Inserts

HOMEPLUS SUBWAY VIRTUAL STORE

TESCO, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
RESPONSE CAMPAIGN

Traffic & Brand Building

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
THE FRIENDSHIP MACHINE

Fast Moving Consumer Goods

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
AMERICAN ROM

Fast Moving Consumer Goods

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

(opens in a new tab)
Gold Cannes Lions
HOMEPLUS SUBWAY VIRTUAL STORE

Retail & E-Commerce, including Restaurants

HOMEPLUS SUBWAY VIRTUAL STORE

TESCO, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
BURMA

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

(opens in a new tab)
Gold Cannes Lions
DECODE JAY-Z WITH BING

Best Integrated Campaign Led by Direct Marketing

DECODE JAY-Z WITH BING

BING/JAY-Z, DROGA5

(opens in a new tab)
Silver Cannes Lions
SPRINTER APPLIES FOR A JOB

Flat Mailing

SPRINTER APPLIES FOR A JOB

DAIMLER, LUKAS LINDEMANN ROSINSKI

(opens in a new tab)
Silver Cannes Lions
SPARK HOPE MATCHBOOK

Dimensional Mailing

SPARK HOPE MATCHBOOK

ROCK 4 AIDS, JOE PUBLIC

(opens in a new tab)
Silver Cannes Lions
THE HUMAN JUKEBOX

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

THE HUMAN JUKEBOX

PAUSE HOME ENTERTAINMENT, ÅKESTAM HOLST

(opens in a new tab)
Silver Cannes Lions
THE SOUND OF GREEN

Direct Response Digital: Other Digital Platforms

THE SOUND OF GREEN

THE SWEDISH POST, ÅKESTAM HOLST

(opens in a new tab)
Silver Cannes Lions
SPREAD THE TED

Ambient Media (Large Scale)

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

(opens in a new tab)
Silver Cannes Lions
THE BIG TRIP

Ambient Media (Large Scale)

THE BIG TRIP

STRAUSS-GROUP, BAUMANN BER RIVNAY SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
SAVE AS WWF

Best Low Budget Campaign

SAVE AS WWF

WORLD WILDLIFE FUND (WWF), JUNG von MATT

(opens in a new tab)
Silver Cannes Lions
4TH AMENDMENT WEAR

Best Low Budget Campaign

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

(opens in a new tab)
Silver Cannes Lions
COME BACK FERRORAMA

Product Launches

COME BACK FERRORAMA

ESTRELLA, DDB BRASIL

(opens in a new tab)
Silver Cannes Lions
UNEXPECTED LUGGAGE

Traffic & Brand Building

UNEXPECTED LUGGAGE

SPANAIR, SHACKLETON

(opens in a new tab)
Silver Cannes Lions
BUILDERS OF INFINITY

Other Consumer Products (including Durable Goods)

BUILDERS OF INFINITY

PLAN.NET

(opens in a new tab)
Silver Cannes Lions
UNEXPECTED LUGGAGE

Travel, Entertainment & Leisure

UNEXPECTED LUGGAGE

SPANAIR, SHACKLETON

(opens in a new tab)
Silver Cannes Lions
DRUNK VALET

Travel, Entertainment & Leisure

DRUNK VALET

BAR AURORA & BOTECO FERRAZ, OGILVY BRASIL

(opens in a new tab)

More Entries from MARK BBDO

24 items

Shortlisted Cannes Lions
AVON AGAINST BREAST CANCER

Best use of Mixed Media

AVON AGAINST BREAST CANCER

AVON, MARK BBDO

(opens in a new tab)
Shortlisted Cannes Lions
SKIING BLIND

Entertainment & Leisure

SKIING BLIND

CZECH PARALYMPIC TEAM, MARK BBDO

(opens in a new tab)
Shortlisted Cannes Lions
COLOSEUM PIZZA & PASTA

Field Marketing, Including Door-To-Door, Merchandising, Sampling, Events

COLOSEUM PIZZA & PASTA

COLOSEUM RESTAURANTS, MARK BBDO

(opens in a new tab)
Shortlisted Cannes Lions
COLOSEUM PIZZA & PASTA

Best Use of Special Events & Stunt/Live Advertising

COLOSEUM PIZZA & PASTA

COLOSEUM RESTAURANTS, MARK BBDO

(opens in a new tab)
ORBIT AFTER ANY MEAL

Titanium and Integrated

ORBIT AFTER ANY MEAL

WRIGLEY, MARK BBDO

(opens in a new tab)
MONEY

Titanium and Integrated

MONEY

GE-DAKO, MARK BBDO

(opens in a new tab)
DON'T STRESS OUT

Foods and Drinks

DON'T STRESS OUT

WRIGLEY, MARK BBDO

(opens in a new tab)
HOT AND SPICY

Savoury Foods

HOT AND SPICY

PODRAVKA, MARK BBDO

(opens in a new tab)
WARHOL

Sweet Foods & Snacks

WARHOL

WRIGLEY, MARK BBDO

(opens in a new tab)
FOOD CHAIN

Sweet Foods & Snacks

FOOD CHAIN

WRIGLEY, MARK BBDO

(opens in a new tab)
CRIMINAL RECORD

Sweet Foods & Snacks

CRIMINAL RECORD

WRIGLEY, MARK BBDO

(opens in a new tab)
CANNIBALS

Sweet Foods & Snacks

CANNIBALS

WRIGLEY, MARK BBDO

(opens in a new tab)
SHINING

Sweet Foods & Snacks

SHINING

WRIGLEY, MARK BBDO

(opens in a new tab)
GREAT WHITE

Sweet Foods & Snacks

GREAT WHITE

WRIGLEY, MARK BBDO

(opens in a new tab)
ORBIT SMILE

Sweet Foods & Snacks

ORBIT SMILE

WRIGLEY, MARK BBDO

(opens in a new tab)
ORBIT GAME

Sweet Foods & Snacks

ORBIT GAME

WRIGLEY, MARK BBDO

(opens in a new tab)
BUENA VISTA /DC

Alcoholic Drinks

BUENA VISTA /DC

PERNOD RICARD, MARK BBDO

(opens in a new tab)
REAL BARCELONA

Alcoholic Drinks

REAL BARCELONA

PERNOD RICARD, MARK BBDO

(opens in a new tab)
PEPSI MANIFESTO

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

PEPSI MANIFESTO

GENERAL BOTTLERS, MARK BBDO

(opens in a new tab)
MONEY

Financial Products & Services

MONEY

GE-DAKO, MARK BBDO

(opens in a new tab)
SUNDAE

Household: Cleaning Products

SUNDAE

HENKEL, MARK BBDO

(opens in a new tab)
SOMAT GLASS

Household: Cleaning Products

SOMAT GLASS

HENKEL, MARK BBDO

(opens in a new tab)
HANDS

Best use of Ambient Media

HANDS

ZENTIVA, MARK BBDO

(opens in a new tab)
PEPSI EPOPEE

Best use or integration of experiential events

PEPSI EPOPEE

PEPSICO, MARK BBDO

(opens in a new tab)