Social and Influencer > Online Advertising
POST
GLUE LONDON, London / COI, ROYAL MARINES / 2006
Awards:
Overview
Credits
Overview
CampaignDescription
Due to the advanced levels of fitness, initiative and determination, a career in the Royal Marines is unsuitable for the vast majority of people. This means that they always have an on-going need to recruit more appropriate people to their organisation. A successful recruitment campaign featuring the strapline, “99.9% need not apply” runs across a range of media.The role for online advertising is to use the unique, interactive nature of the medium to really bring to life the physical and mental demands that make that thought so appropriate to the Marines. These ads aim to provoke and challenge viewers.
More Entries from Awareness messages & public health & safety in Social and Influencer
24 items
More Entries from GLUE LONDON
24 items
