Creative Effectiveness > Brand Challenges & Opportunities

PROJECT UNDERSTOOD

FCB, Toronto / CANADIAN DOWN SYNDROME SOCIETY / 2022

Awards:

Gold Cannes Lions
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Case Film
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Overview

Credits

More Entries from Collaboration in Creative Effectiveness

24 items

Grand Prix Cannes Lions
CONTRACT FOR CHANGE

Food & Drink

CONTRACT FOR CHANGE

MICHELOB ULTRA, FCB CHICAGO

(opens in a new tab)
Gold Cannes Lions
MOLDY WHOPPER

Retail

MOLDY WHOPPER

BURGER KING, INGO

(opens in a new tab)
Gold Cannes Lions
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

Single Market

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

THE FEMALE COMPANY, SCHOLZ & FRIENDS

(opens in a new tab)
Gold Cannes Lions
COURAGE IS BEAUTIFUL

Real-time Response

COURAGE IS BEAUTIFUL

DOVE | UNILEVER, OGILVY

(opens in a new tab)
Gold Cannes Lions
PROJECT UNDERSTOOD

Collaboration

PROJECT UNDERSTOOD

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Gold Cannes Lions
UNDERCOVER AVATAR

Breakthrough on a Budget

UNDERCOVER AVATAR

ASSOCIATION L'ENFANT BLEU, HAVAS PLAY

(opens in a new tab)
Silver Cannes Lions
CAN'T TOUCH THIS

Food & Drink

CAN'T TOUCH THIS

CHEETOS, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Silver Cannes Lions
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

Healthcare

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

THE FEMALE COMPANY, SCHOLZ & FRIENDS

(opens in a new tab)
Silver Cannes Lions
THE ISLAND

Consumer Services / Business to Business

THE ISLAND

THREE, BOYS + GIRLS

(opens in a new tab)
Silver Cannes Lions
COURAGE IS BEAUTIFUL

Global Market

COURAGE IS BEAUTIFUL

DOVE | UNILEVER, OGILVY

(opens in a new tab)
Silver Cannes Lions
MICHELOB ULTRA COURTSIDE

Collaboration

MICHELOB ULTRA COURTSIDE

AB INBEV, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
CONTRACT FOR CHANGE

Market Disruption

CONTRACT FOR CHANGE

MICHELOB ULTRA, FCB CHICAGO

(opens in a new tab)
Bronze Cannes Lions
RENAULT - VILLAGE ELECTRIQUE

Automotive

RENAULT - VILLAGE ELECTRIQUE

RENAULT, PUBLICIS CONSEIL

(opens in a new tab)
Bronze Cannes Lions
MCDONALD'S: THE TRAVIS SCOTT MEAL

Retail

MCDONALD'S: THE TRAVIS SCOTT MEAL

MCDONALD'S, WIEDEN+KENNEDY

(opens in a new tab)
Bronze Cannes Lions
UNDERCOVER AVATAR

Not-for-profit / Charity / Government

UNDERCOVER AVATAR

ASSOCIATION L'ENFANT BLEU, HAVAS PLAY

(opens in a new tab)
Bronze Cannes Lions
#STILLSPEAKINGUP DEEPTRUTH

Not-for-profit / Charity / Government

#STILLSPEAKINGUP DEEPTRUTH

PROPUESTA CIVICA AC, PUBLICIS MEXICO

(opens in a new tab)
Bronze Cannes Lions
MOLDY WHOPPER

Multi Market

MOLDY WHOPPER

BURGER KING, INGO

(opens in a new tab)
Bronze Cannes Lions
SIGNAL FOR HELP

Global Market

SIGNAL FOR HELP

CANADIAN WOMEN'S FOUNDATION, JUNIPER PARK\TBWA

(opens in a new tab)
Bronze Cannes Lions
STAYFREE PROJECT FREE PERIOD

Creative Effectiveness for Good

STAYFREE PROJECT FREE PERIOD

JOHNSON & JOHNSON, DDB MUDRA

(opens in a new tab)
Bronze Cannes Lions
PROJECT UNDERSTOOD

Creative Effectiveness for Good

PROJECT UNDERSTOOD

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
THE MATCH OF AGES

Breakthrough on a Budget

THE MATCH OF AGES

ABINBEV, WE BELIEVERS

(opens in a new tab)
Shortlisted Cannes Lions
MICHELOB ULTRA COURTSIDE

Food & Drink

MICHELOB ULTRA COURTSIDE

AB INBEV, FCB NEW YORK

(opens in a new tab)
Shortlisted Cannes Lions
SIGNAL FOR HELP

Not-for-profit / Charity / Government

SIGNAL FOR HELP

CANADIAN WOMEN'S FOUNDATION, JUNIPER PARK\TBWA

(opens in a new tab)
Shortlisted Cannes Lions
CONTRACT FOR CHANGE

Single Market

CONTRACT FOR CHANGE

MICHELOB ULTRA, FCB CHICAGO

(opens in a new tab)

More Entries from FCB

24 items

Grand Prix Cannes Lions
PORTUGUESE (RE)CONSTITUTION

Books

PORTUGUESE (RE)CONSTITUTION

PENGUIN BOOKS, FCB

(opens in a new tab)
Gold Cannes Lions
DOWN SYNDROME ANSWERS

Pro-Bono led Education & Awareness

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Gold Cannes Lions
CDSS LONG TERM

Long-term Strategy

CDSS LONG TERM

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Gold Cannes Lions
PROJECT UNDERSTOOD

Collaboration

PROJECT UNDERSTOOD

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Silver Cannes Lions
MOSQUITO NET GUY

Heatlh & beauty

MOSQUITO NET GUY

SC JOHNSON, FCB

(opens in a new tab)
Silver Cannes Lions
MOSQUITO NET GIRL

Heatlh & beauty

MOSQUITO NET GIRL

SC JOHNSON, FCB

(opens in a new tab)
Silver Cannes Lions
DREAM DROP

Use of Ambient Media: Small Scale

DREAM DROP

ONTARIO LOTTERY AND GAMING CORPORATION, FCB

(opens in a new tab)
Silver Cannes Lions
DOWN SYNDROME ANSWERS

Pro-Bono led Education & Awareness

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Silver Cannes Lions
DOWN SYNDROME ANSWERS

Pro-Bono led Education & Awareness

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Silver Cannes Lions
NOBODY'S MEMORIES (60)

Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

NOBODY'S MEMORIES (60)

PFLAG, FCB

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Silver Cannes Lions
DOWN SYNDROME ANSWERS

Native Advertising

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Silver Cannes Lions
DREAM DROP

Customer Acquisition & Retention

DREAM DROP

ONTARIO LOTTERY AND GAMING CORPORATION, FCB

(opens in a new tab)
Silver Cannes Lions
DOWN SYNDROME ANSWERS

Data-Driven Targeting

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Silver Cannes Lions
DOWN SYNDROME ANSWERS

Excellence in Media Insights & Strategy

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
DOWN SYNDROME ANSWERS

Data Driven Targeting

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
DISCLAIMER

OTC Products/Devices

DISCLAIMER

BEIERSDORF, FCB

(opens in a new tab)
Bronze Cannes Lions
THE MINDSETS PAPER

Non-profit / Foundation-led Education & Awareness

THE MINDSETS PAPER

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
DREAM DROP

Promotional Item Design

DREAM DROP

ONTARIO LOTTERY AND GAMING CORPORATION, FCB

(opens in a new tab)
Bronze Cannes Lions
PROJECT UNDERSTOOD

Creative Effectiveness for Good

PROJECT UNDERSTOOD

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
DREAM DROP

Customer Acquisition & Retention

DREAM DROP

ONTARIO LOTTERY AND GAMING CORPORATION, FCB

(opens in a new tab)
Bronze Cannes Lions
PORTUGUESE (RE)CONSTITUTION

Print & Publishing

PORTUGUESE (RE)CONSTITUTION

PENGUIN BOOKS, FCB

(opens in a new tab)
Bronze Cannes Lions
DOWN SYNDROME ANSWERS

Innovative Use of Social Media

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)
Bronze Cannes Lions
GEAR UP

Corporate Purpose & Social Responsibility

GEAR UP

BANK OF MONTREAL, FCB

(opens in a new tab)
Bronze Cannes Lions
DOWN SYNDROME ANSWERS

Social Purpose

DOWN SYNDROME ANSWERS

CANADIAN DOWN SYNDROME SOCIETY, FCB

(opens in a new tab)