The partnership between PUBG MOBILE x BLACKPINK connects gaming and music industries and audience through the first ever in-game virtual concert 'THE VIRTUAL' and the debut of collaboration M/V 'Ready For Love' in CG format, providing an immersive and dynamic experience for players and fans to come together and engage in a new form of entertainment. This is a groundbreaking partnership and cross-promotion for both the two brands in history, successfully expanding the ever-evolving world of battle royale game and setting the stage for artists and fans to interact closely beyond the borders and language barriers in a virtual world.

PUBG MOBILE is one of the world's most popular mobile games with over 1 billion downloads and a global playerbase. They specialise in innovative partnerships with leading brands and musicians to bring their players new and exciting experiences.

In 2020, PUBG MOBILE and BLACKPINK (through YG Entertainment) launched their first collaboration to worldwide acclaim including cross promotion of BLACKPINK's new album and in-game themed events.

In 2022, the two took their second partnership to new heights, becoming the biggest in both history and breaking records. This included launching both the group's and game's first ever virtual concert "THE VIRUTAL" and the official debut of the highly anticipated track and co-created music video for 'Ready For Love' seamlessly bringing together the worlds of gaming and music for fans everywhere. In addition to music performances, various entertainments including gameplay, events and outfits, provided audience with a more diversed and interesting experience.

This collaboration with PUBG MOBILE is also the epic and highly anticipated return of the world renowned group BLACKPINK after a two year hiatus. Understanding the audience insight of getting a fresh perspective on the idols and a novel music performance, "THE VIRUTAL" in-game concert featured virtual performances of BLACKPINK's chart-topping hits and the debut of a new special track 'Ready For Love'. This allowed millions of audiences worldwide, who may be unable to attend live concerts in the real world due to different restrictions, to enjoy a unique audio-visual experience within the game, and getting involved in the entertaining gameplay, events and virtual merchandises.

The collaborated MV 'Ready For Love' was released in PUBG MOBILE and BLACKPINK social channels, first-ever transporting BLACKPINK's virtual avatars into iconic locations from the PUBG MOBILE universe, creating resonance and global buzz among the young generation and the musicial public in an innovative way.

"THE VIRUTAL" ingame concert adopts cutting-edge technology to bring immersive audio-visual experiences to the audience. It allows a series of concert-related activities to be completed within the game, including obtaining tickets, watching the live, interactive gameplay, supporting idols, and purchasing virtual props.

Running over two weekends in July, the virtual concert captivated the world with a total of 15.7 million views. The PUBG MOBILE in-game concert featured virtual performances of BLACKPINK's chart-topping hits and the debut of a new special track 'Ready For Love'. Global promotion for the concert even took over iconic global locations including the famous Times Square in New York.

The special track 'Ready For Love' MV was released as part of the partnership, transporting BLACKPINK's avatars into iconic locations from the PUBG MOBILE universe. Familiar game elements embellish the video to further immerse viewers in the gaming world, creating connections of both gaming and music entertainment.

For over two years, PUBG MOBILE and YG Entertainment worked closely on each phase of the in-game concert development and MV production, emerging fresh ideas and innovative inspirations from both gaming and music perspective.

July 12th - PUBG MOBILE revealed the return of BLACKPINK partnership, announcing the first Virtual Concert in game. An 'special track' debuting was teased to build hype.

July 22nd - PUBG MOBILE hosted the first-ever virtual concert "THE VIRUTAL" featuring a selection of BLACKPINK's biggest hits and the debut tease of 'Ready For Love'.

July 29th - PUBG MOBILE released the co-branded "Ready for Love" music video available exclusively on PUBG MOBILE and BLACKPINK's YouTube channels.

Both two parties invested massive marketing resources and cross promotion over 200 countries and regions to maximise the awareness and public impact, hitting the global new trend during the period. Socials, Press, communities, online and offline media promotion were supported.

This collaboration has brought unprecedented global influence in both gaming and music entertainment, making it a groundbreaking win-win partnership.

BLACKPINK X PUBG MOBILE's THE VIRTUAL captivated the world with a total of 15.7 million views, which named 'Best Metaverse Performance' at MTV VMA's, recognized by Guinness World Record as the first winner of this title in history.

'Ready For Love' hit No. 1 on Billboard's trending music chart as the music video's release continued to make headlines across the world. Views exceeded 170M, making it the highest-played video in PUBG MOBILE history.

The partnership reached estimated 12.8 Billion total impressions. 5282 press articles were reported globally including placements in gaming, entertainment, music, national and lifestyle top tier international titles. On socials, the partnership reached an estimated 72 million engagements with 91% positive sentiment. Twitter hot searches topped the global, regional, music and entertainment charts creating trends and buzz around launch.