Film > TV & Cinema Film
BBDO , New York / PEPSICO / 2016
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BriefExplanation
When three friends are on the verge of staying home and having a low-key night, a small character with the head of a puppy, the body of a monkey and the legs of a baby shows up with a bucket of Mountain Dew Kickstart on a mission to change their minds.
EntrySummary
Mountain Dew Kickstart is a beverage that combines three things – DEW, real fruit juice and a kick of caffeine.
This year, in conjunction with the release of new flavors, Mountain Dew Kickstart ran an ad during the Super Bowl.
Historically, Super Bowl ads have tried to win over viewers using three cute things – puppies, monkeys and babies.
So, to demonstrate what’s great about Mountain Dew Kickstart, we combined those three fan favorites into one, creating the endearing – yet quirky – Puppymonkeybaby.
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