Social and Influencer > Viral Advertising

PUSH TO ADD DRAMA

DUVAL GUILLAUME MODEM, Antwerp / TURNER BROADCASTING SYSTEMS / 2012

Awards:

Silver Cannes Lions
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Overview

Credits

OVERVIEW

Translation

A launch worth talking about for a TV channel worth talking about.Results after just 24h!

More than 10m views on YouTubeMore than 100,000 likesMore than 1m Facebook sharesMore than 50,000 tweetsAnd massive media attention worldwide

More Entries from Viral Video in Social and Influencer

24 items

Grand Prix Cannes Lions
NIKE+ FUELBAND

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

(opens in a new tab)
Grand Prix Cannes Lions
CURATORS OF SWEDEN

Viral Marketing

CURATORS OF SWEDEN

SWEDISH INSTITUTE, VOLONTAIRE

(opens in a new tab)
Gold Cannes Lions
THE MUSEUM OF ME

Other Consumer Products (including Durable Goods)

THE MUSEUM OF ME

INTEL, PROJECTOR

(opens in a new tab)
Gold Cannes Lions
THE LIBERATION

Retail & E-Commerce, including Restaurants

THE LIBERATION

ONLY, UNCLE GREY

(opens in a new tab)
Gold Cannes Lions
BEAR 71

Charities, Public Health & Safety, Public Awareness Messages

BEAR 71

THE NATIONAL FILM BOARD OF CANADA, JAM3

(opens in a new tab)
Gold Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Best Digitally Led Integrated Campaign

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
OBSESSED WITH SOUND

Best Music/Sound Design

OBSESSED WITH SOUND

PHILIPS, TRIBAL DDB AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
ROME 3 DREAMS OF BLACK

Animation

ROME 3 DREAMS OF BLACK

GOOGLE, NORTH KINGDOM

(opens in a new tab)
Gold Cannes Lions
ALL IS NOT LOST

Best Video

ALL IS NOT LOST

GOOGLE, HAKUHODO

(opens in a new tab)
Gold Cannes Lions
CONNECTING LIFELINES

Other Digital Channels

CONNECTING LIFELINES

HONDA, DENTSU

(opens in a new tab)
Gold Cannes Lions
DON´T MAKE UP AND DRIVE

Viral Video

DON´T MAKE UP AND DRIVE

VOLKSWAGEN, DDB TRIBAL GROUP

(opens in a new tab)
Silver Cannes Lions
SKATE PINBALL

Foods & Drinks

SKATE PINBALL

FRUCOR, COLENSO BBDO

(opens in a new tab)
Silver Cannes Lions
IQ STREETVIEW

Automotive Products & Services

IQ STREETVIEW

TOYOTA, HAPPINESS BRUSSELS

(opens in a new tab)
Silver Cannes Lions
THE BEAUTY OF A SECOND

Clothing, Footwear & Accessories

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
OBSESSED WITH SOUND

Other Consumer Products (including Durable Goods)

OBSESSED WITH SOUND

PHILIPS, TRIBAL DDB AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
CURATORS OF SWEDEN

Travel, Entertainment & Leisure

CURATORS OF SWEDEN

SWEDISH INSTITUTE, VOLONTAIRE

(opens in a new tab)
Silver Cannes Lions
BESPOKE ALBUM CREATION EXPERIENCE

Publications & Media

BESPOKE ALBUM CREATION EXPERIENCE

WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
ALL IS NOT LOST

Publications & Media

ALL IS NOT LOST

GOOGLE, HAKUHODO

(opens in a new tab)
Silver Cannes Lions
HOTEL FOR INTERNATIONAL TRAINEES

Advertising & Media

HOTEL FOR INTERNATIONAL TRAINEES

MORTIERBRIGADE, MORTIERBRIGADE

(opens in a new tab)
Silver Cannes Lions
PROJECT RE: BRIEF

Advertising & Media

PROJECT RE: BRIEF

GOOGLE, Fi

(opens in a new tab)
Silver Cannes Lions
SEXY FINGERS

Charities, Public Health & Safety, Public Awareness Messages

SEXY FINGERS

AIDES, JWT

(opens in a new tab)
Silver Cannes Lions
IQ STREETVIEW

Best Digitally Led Integrated Campaign

IQ STREETVIEW

TOYOTA, HAPPINESS BRUSSELS

(opens in a new tab)
Silver Cannes Lions
PROJECT RE: BRIEF

Best Digitally Led Integrated Campaign

PROJECT RE: BRIEF

GOOGLE, JOHANNES LEONARDO

(opens in a new tab)
Silver Cannes Lions
THE DOVE AD MAKEOVER

Cosmetics, Beauty & Toiletries

THE DOVE AD MAKEOVER

UNILEVER, OGILVY & MATHER ADVERTISING LONDON

(opens in a new tab)

More Entries from DUVAL GUILLAUME MODEM

24 items

Gold Cannes Lions
PUSH TO ADD DRAMA

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Best Use of Special Events and Stunt/Live Advertising

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
WEDDING

Publications & Media

WEDDING

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
BIKERS

Alcoholic Drinks

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
AMAZING MINDREADER

Best Use of Live Events and/or Stunts

AMAZING MINDREADER

FEBELFIN, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Best Use of Live Events and/or Stunts

PUSH TO ADD DRAMA

TNT, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Publications & Media

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
BIKERS

Fast Moving Consumer Goods

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
PUSH TO ADD DRAMA

Stunts & Live Advertising

PUSH TO ADD DRAMA

TNT, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
BIKERS

Stunts & Live Advertising

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Gold Cannes Lions
SECOND LIFE APPS

Charities, Not for Profit and Public Information

SECOND LIFE APPS

REBORN, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
FUNERAL

Publications & Media

FUNERAL

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
WEDDING

Publications & Media

WEDDING

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
BEAR

Publications & Media

BEAR

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
PUSH TO ADD DRAMA

Viral Film

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
BIKERS

Viral Film

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
BIKERS

Best Use of Live Events and/or Stunts

BIKERS

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
THE POWER OF NEWSPAPER

Business Products & Services

THE POWER OF NEWSPAPER

NEWSPAPERWORK, DUVAL GUILLAUME MODEM

(opens in a new tab)
Silver Cannes Lions
PUSH TO ADD DRAMA

Viral Video

PUSH TO ADD DRAMA

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

(opens in a new tab)
Bronze Cannes Lions
POKER

Best use or integration of experiential events

POKER

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Bronze Cannes Lions
POKER

Best Use of Special Events and Stunt/Live Advertising

POKER

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Bronze Cannes Lions
POKER

Viral Film

POKER

CARLSBERG, DUVAL GUILLAUME MODEM

(opens in a new tab)
Bronze Cannes Lions
BULLY CHOIR

Viral Film

BULLY CHOIR

OPVOEDINGSLIJN, DUVAL GUILLAUME MODEM

(opens in a new tab)
Bronze Cannes Lions
SECOND-LIFE APPS

Mobile Marketing

SECOND-LIFE APPS

REBORN, DUVAL GUILLAUME MODEM

(opens in a new tab)