McDonald’s iconic products are a crucial part of why people love the brand. Everyone has a favourite that they love in their own way and for their own reasons. We decided we wanted to remind people, across the spectrum, why they love the key products from our core menu. The creative idea that emerged put our iconic food front and centre of the work. By placing our iconic core products above popular cultural search terms, we cheekily reminded our audience of the fame of our products, with a knowing wink. The overall layout is visually simple, impactful and rewarding using a playful tone of voice that provokes a little smile. Ultimately the creative helped our iconic products be more front of mind for the people that love us in a simple yet relevant way.