Health and Wellness > Consumer Products Promotion

RADIO RECLINER

LUCKIE, Duluth / BRIDGE SENIOR LIVING / 2020

Awards:

Shortlisted Cannes Lions
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Case Film
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the radio or audio work.

Real residents in COVID isolation at Bridge Senior Living’s 25 U.S. assisted living facilities help each other stay connected and safe during quarantine by becoming DJ’s of their own digital pirate radio station, Radio Recliner. They share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to friends, family, and staff. They give tips for getting through the pandemic. Any retiree, and their families who are missing them, can participate by calling 855-863-0050 to tell a story and dedicate a song on air.

This sample is from DJ Karaoke Cowboy (they each pick a DJ name), and is just one of more than 100 DJs’ shows. We’ve shortened the songs to respect your time.

Please see the case study, and feel free to tune in to radiorecliner.com to hear the live stream of the station.

Translation. Provide a full English translation of any audio.

Submission is in English. Over 100 DJs recorded hour-long shows, sharing stories, song dedications, and inspiring advice for getting through the pandemic.

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