The film begins with striking imagery – traditional accoutrements of photography like lights and diffusers, abandoned and on fire as figures in the background stride purposefully away. The reason these people are willing to burn the old? Because they’ve embraced the new. Each one is armed with a Huawei P20 Pro, allowing them to take professional photographs quickly and easily. We see them in stunning vistas and incredible settings, using the phones to capture imagery like never before. We end with a woman on the beach, using her P20 Pro to capture the sunrise of a glorious new day – both for her and the world of photography as a whole.

The world of smartphones has changed. Today, these devices are more camera than phone, catering to an audience of iconoclasts who live and die by the images they share via social media. Huawei aims to be the pioneer in that market – a brand that understands the need for a professional-level camera in the palm of your hand.

The editing of this spot mirrors the seamless and dynamic ways our heroes use their Huawei P20 Pros. Scene transitions flow into one another in unique and interesting ways, with each new scene calling back to the one before it.