For the first time in its history, Brazil is living a unique moment of stability, progress and optimism. This moment is being recognized not only by Brazilians, but throughout the world.The nation moment aligned to the JW positioning of personal progress show off as a huge opportunity. We could not only recognize this single moment of Brazil, but also through it inspire all Brazilians to Keep Walking and actively participate in this progress.The big idea behind the campaign was to show Brazil moment and encourage people to think that this success was made off and depends on each one of us.The giant was a metaphor for Brazil, based on a popular saying that has always treated Brazil as the Sleeping Giant. Our idea started on this dictation and talk about the progress of the country.The “Rock Giant” film recognizes the moment of Brazil and inspires the continuation of Brazilian Progress. The giant next steps depend on each one of us.The message was an inspiration for the keep progressing moment.For a country that just aroused.And will keep walking.The giant is no longer asleep.Keep Walking Brazil.