Direct > Product/Service
RUB-DOWN CITY
BATES SINGAPORE, Singapore / HEINEKEN / 2006
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Overview
Credits
OVERVIEW
ClientBriefOrObjective
To develop a direct mailer to highlight that the Portable Heineken Draught Keg allows you to tap and enjoy the perfect glass of draught beer anywhere you like.
Outcome
Response was overwhelming as all 10,000 Heineken Draught Kegs were sold out 2 weeks ahead of scheduled targeted 3 months.
Solution
A poster of a trendy city and a sheet of rub-down transfers with people holding glasses of draught beer were printed. Recipients could then place the people, and their beers, anywhere they like in the city.
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