Brand Experience and Activation > Promo & Activation: Digital & Social

SAFETY TRUCK

LEO BURNETT ARGENTINA, Buenos Aires / SAMSUNG / 2015

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Use of New Technology in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

(opens in a new tab)
Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

(opens in a new tab)
Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

(opens in a new tab)
Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

(opens in a new tab)
Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

(opens in a new tab)
Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)

More Entries from LEO BURNETT ARGENTINA

24 items

Titanium Cannes Lions
SAFETY TRUCK

Titanium and Integrated

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
INHERITANCE

Other Vehicles, Auto Products & Services

INHERITANCE

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Transit

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Spatial Tech (incl. Digital Installation/Exhibit)

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
SAFETY TRUCK

Innovative Use of Technology

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
DOCTOR

Cars, Other Vehicles, Auto Products & Services

DOCTOR

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
PSYCHOLOGIST

Cars, Other Vehicles, Auto Products & Services

PSYCHOLOGIST

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
LOVE STORY

Other Vehicles, Auto Products & Services

LOVE STORY

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
BLUEBERRIES

Other Vehicles, Auto Products & Services

BLUEBERRIES

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
SAFETY TRUCK

Use of New Technology in a Promotional Campaign

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Silver Cannes Lions
SAFETY TRUCK

Public Health & Safety & Public Awareness Messages

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Bronze Cannes Lions
GIANT BON O BON

Best Production Value

GIANT BON O BON

ARCOR & CO., LEO BURNETT ARGENTINA

(opens in a new tab)
Bronze Cannes Lions
FAN

Other Vehicles, Auto Products & Services

FAN

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Bronze Cannes Lions
PLASTIC CONTAINER

Other Vehicles, Auto Products & Services

PLASTIC CONTAINER

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Bronze Cannes Lions
DAMN LICENSE PLATES

Other Vehicles, Auto Products & Services

DAMN LICENSE PLATES

CAR ONE, LEO BURNETT ARGENTINA

(opens in a new tab)
Bronze Cannes Lions
FLOODED HOME

Special Build

FLOODED HOME

RED CROSS, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
SAFETY TRUCK

Use of Screens

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
ZIPPO

ZIPPO

H.J. HEINZ, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
SAFETY TRUCK

Creative Innovation (including Business Solutions in Association with a Brand or Creative Campaign)

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
BACK TO GARBARINO

Best use or integration of experiential events

BACK TO GARBARINO

GARBARINO, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
THE DISCREET BOX

Point of Sale

THE DISCREET BOX

EXTASY SEX SHOP, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
GPS TO GET LOST

Best Use of Other Digital Media in a Promotional Campaign

GPS TO GET LOST

CHRYSLER, LEO BURNETT ARGENTINA

(opens in a new tab)
Shortlisted Cannes Lions
COW

Miscellaneous

COW

GRUPO PILAR, LEO BURNETT ARGENTINA

(opens in a new tab)