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SAMSUNG X GOOGLE PLAY MUSIC

R/GA NEW YORK, New York / SAMSUNG / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

We see short vignettes of people being served up great songs, albeit at the wrong moment, ending on a couple using the Samsung Google Play Music service to get the perfect song for their situation.

EntrySummary

There’s a time and place for every song. We took this insight and chose tracks that would intentionally clash with the context of the scene. ‘Am I not pretty enough’ by Kasey Chambers ruins a boxer’s speedball rhythm. ‘Party Up’ by DMX is not right for putting a baby down. And death metal doesn’t always belong at the beach. They’re all great tracks; just not great for every situation. With Samsung and Google Play Music, you’ll have a phone that knows the difference.

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