Our tasks were a) to sensitize the art fraternity and enthusiasts that calligraphy is on the verge of extinction b) To invite people to Qalam Aatma Calligraphy Festival.

Qalamkaari Creative Calligraphy Trust works for the revival of calligraphy. They organise international calligraphy exhibitions and conduct workshops to create awareness about this dying art form.

The brief was to create excitement about calligraphy among contemporary art enthusiasts.

The creative rendition draws an analogy between endangered animals and calligraphy. We used popular couplets in three different languages: Malayalam, Urdu and Oriya. The couplets were in praise of the respective scripts.

The exhibition and workshops were a big success. 21 artists exhibited their work in 15 different languages. The turnout at the workshops was really good. There were more than 25-30 participants for every workshop. Media and the art fraternity also came in support of the cause.