Entertainment > Branded Entertainment
DDB GROUP NEW ZEALAND, Auckland / HUTCHWILCO / 2013
Awards:
Overview
Credits
More Entries from Best use or integration of digital or social media in Entertainment
24 items
Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
INTEL, PEREIRA & O'DELL
LABATT, GRIP LIMITED
Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
UNILEVER, OGILVY BRASIL
IBM, OGILVY NEW YORK
Best brand or product integration into a feature film, existing TV show and/or series
WORLD WILDLIFE FUND (WWF), GREY 141 GROUP
Best use or integration of user-generated content
VOLKSWAGEN, PROXIMITY BEIJING
Best use or integration of experiential events
MACY'S, JWT NEW YORK
MATTEL, MISTRESS
Best use or integration of music
METRO TRAINS, McCANN MELBOURNE
Best use or integration of gaming
OLD SPICE, WIEDEN+KENNEDY
NESTLE, OGILVY FRANCE
Best use or integration of digital or social media
PLDT, ACE SAATCHI & SAATCHI
CAPE TOWN TOURISM, OGILVY & MATHER CAPE TOWN
Best integrated content campaign
20TH CENTURY FOX, IGNITION INTERACTIVE
PEPSI, THE MARKETING ARM
MONDELEZ INTERNATIONAL, OGILVYONE WORLDWIDE ATHENS
MARS, STARCOM MEDIAVEST GROUP
VOLKSWAGEN, MEDIACOM
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Best Use of Print & Standard Outdoor in a Promotional Campaign
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Best Use of Experiential Marketing in a Promotional Campaign
YWCA, DDB GROUP NEW ZEALAND
Entertainment & Leisure
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Media & Publications
Sponsorship & Partnership
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Live Brand Experience
Innovative Use of Social or Community
PAW JUSTICE, DDB GROUP NEW ZEALAND
Special Build
Art Direction / Design
BEST INTEGRATED CAMPAIGN LED BY MOBILE
HUTCHWILCO, DDB GROUP NEW ZEALAND
Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Charity and Not for Profit
Direct Response Print or Standard Outdoor, including Inserts
Cars
VOLKSWAGEN, DDB GROUP NEW ZEALAND
Charities & Non-profit
AUTISM NEW ZEALAND, DDB GROUP NEW ZEALAND
Public Health & Safety
DDB GROUP NEW ZEALAND
Use of Radio & Audio as a Medium