PR > Practices & Specialisms

SHRED OF DECENCY

ROTHCO, Dublin / DAINTREE PAPER / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Crisis Communications & Issue Management in PR

24 items

Grand Prix Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Brand voice (incl. strategic storytelling)

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Gold Cannes Lions
INTERCEPTION

Automotive and Transport

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Gold Cannes Lions
THE LUCKY IRON FISH PROJECT

Healthcare & Wellbeing

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH, GEOMETRY GLOBAL

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Gold Cannes Lions
TRUE WETSUITS

Luxury goods, Fashion & Beauty

TRUE WETSUITS

QUIKSILVER, TBWA\HAKUHODO

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Gold Cannes Lions
THE RGB NEWS

Media, Arts & Entertainment

THE RGB NEWS

ANTENA 1 , GEOMETRY GLOBAL

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Travel, Tourism & Leisure

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
CLEVER BUOY

Technology & Manufacturing

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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Gold Cannes Lions
THE GUN SHOP

Charity & not for Profit

THE GUN SHOP

STATES UNITED, GREY NEW YORK

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Gold Cannes Lions
GROCERIES NOT GUNS

Public Affairs & Lobbying

GROCERIES NOT GUNS

MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA, GREY CANADA

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Gold Cannes Lions
PROUD WHOPPER

Corporate Responsibility

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
ASHES

Internal Communications (incl. employee Engagement)

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Events & Experiential (incl. stunts)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
GREAT CHINESE NAMES FOR GREAT BRITAIN

Use of digital Platforms

GREAT CHINESE NAMES FOR GREAT BRITAIN

VISITBRITAIN, OGILVY BEIJING

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Gold Cannes Lions
PHOTOSHOP MURDER MYSTERY

Community Building/Management

PHOTOSHOP MURDER MYSTERY

ADOBE, EDELMAN

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Gold Cannes Lions
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

Response/Real-Time Activity (including crowdsourcing)

#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY

CHEVROLET, FLEISHMANHILLARD

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Co-Creation & User Generated Content

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

Integrated Campaign led by PR

ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT

PROCTER & GAMBLE, MSLGROUP

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Silver Cannes Lions
SNACKHOLIDAYS

Travel, Tourism & Leisure

SNACKHOLIDAYS

TRANSAVIA, LES GAULOIS

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Silver Cannes Lions
PROUD WHOPPER

Retail & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Silver Cannes Lions
THE CONCERT NO ONE WAS WAITING FOR

Financial Services

THE CONCERT NO ONE WAS WAITING FOR

BBVA, FAHRENHEIT DDB

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Silver Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charity & not for Profit

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Silver Cannes Lions
THE ART OF WAITING

Corporate Reputation & Communication

THE ART OF WAITING

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
CLEVER BUOY

Corporate Reputation & Communication

CLEVER BUOY

OPTUS, FUEL COMMUNICATIONS

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More Entries from ROTHCO

24 items

Silver Cannes Lions
FEMALE RECRUITMENT

Data-Driven Targeting

FEMALE RECRUITMENT

DEFENCE FORCES, ROTHCO

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Bronze Cannes Lions
SHRED OF DECENCY

Crisis Communications & Issue Management

SHRED OF DECENCY

DAINTREE PAPER, ROTHCO

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Shortlisted Cannes Lions
THE SMELL UNDER THE PATIO

Script

THE SMELL UNDER THE PATIO

RENTOKIL, ROTHCO

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CHRISTMAS UNLIMITED

Titanium and Integrated

CHRISTMAS UNLIMITED

METEOR, ROTHCO

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AIB SME

Titanium and Integrated

AIB SME

ALLIED IRISH BANKS, ROTHCO

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BRING BACK THE ROAR

Titanium and Integrated

BRING BACK THE ROAR

O2, ROTHCO

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BAKERY

Foods

BAKERY

IRISH PRIDE, ROTHCO

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CHRISTMAS UNLIMITED

Use of Audio Platforms

CHRISTMAS UNLIMITED

METEOR, ROTHCO

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STAGE FRIGHT

Use of Live Shows/Concerts/Festivals

STAGE FRIGHT

HEINEKEN, ROTHCO

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YEAR OF THE RAM

Alcoholic Drinks

YEAR OF THE RAM

HEINEKEN, ROTHCO

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THE KICK

Alcoholic Drinks

THE KICK

HEINEKEN, ROTHCO

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GORGEOUS

Alcoholic Drinks

GORGEOUS

HEINEKEN, ROTHCO

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BRIEF ENCOUNTER

Alcoholic Drinks

BRIEF ENCOUNTER

HEINEKEN, ROTHCO

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CARL LEMORTE

Casting

CARL LEMORTE

HEINEKEN, ROTHCO

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JONNY GOODE

Casting

JONNY GOODE

HEINEKEN, ROTHCO

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CHASE LOVAGE

Casting

CHASE LOVAGE

HEINEKEN, ROTHCO

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MICK AND KATE LAST REPAYMENT

Casting

MICK AND KATE LAST REPAYMENT

AIB, ROTHCO

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FEMALE RECRUITMENT

Data Storytelling

FEMALE RECRUITMENT

IRISH DEFENCE FORCES, ROTHCO

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HOST POST

Retail, e-Commerce, Restaurants & Fast Food Chains

HOST POST

ROTHCO

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HOST POST

Retail, e-Commerce, Restaurants & Fast Food Chains

HOST POST

ROTHCO

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LIVE POSTERS

Use/Curation of Image(s)

LIVE POSTERS

AIB, ROTHCO

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FOOTBALLER VS TAXI DRIVER

Non-Fiction: Online

FOOTBALLER VS TAXI DRIVER

AIB, ROTHCO

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THE TOUGHEST TRADE

Non-Fiction: TV & Broadcast

THE TOUGHEST TRADE

AIB, ROTHCO

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HOST POST

Retail, e-Commerce, Restaurants & Fast Food Chains

HOST POST

ROTHCO

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