Print and Publishing > Culture & Context
DRAFTLINE ARGENTINA, Buenos Aires / ABINBEV / 2021
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Credits
Translation. Provide a full English translation of any text.
Hi! A black coffee please.
It’s $3,60. Windy outside?
You have no idea, I nearly lost my scarf.
Weather is crazier than ever. Here is your coffee.
Oh, thanks. Can I have the wifi password please?
CLIMATE CHANGE IS TOO BIG TO BE SMALL TALK""
Oh man! Hi… to 5th and 46 street.
Okay. Not a nice day to walk, right?
Man, it’s been raining like hell all day.
Hope it stops soon. Do you mind if I put some music on?
Go ahead.
CLIMATE CHANGE IS TOO BIG TO BE SMALL TALK""
Morning, what floor?
6th please. It’s really muggy out today, isn’t it?
Yeah, it’s expected to be even hotter than last year.
Yeah, I know… I’ve heard.
Okay, catch you later.
Okay, good luck, see you later.
CLIMATE CHANGE IS TOO BIG TO BE SMALL TALK""
Please provide budget details
In Argentina, energy consumption is increasing, aligned with global strategy of the brand, Budweiser created a Wind Farm located in Córdoba province. The objective is to give back to the world the energy we use to make Budweiser.
To launch we made a campaign that starts from the insight of the small talks that we have in everyday life, usually on topics such as the weather of the day, the strong wind or how hot it is.
From these, we think that in reality the unexpected climate is not just a small talk, it is part of a much bigger problem that is why we decided to show the real causes of this. For this we created 3 films in which we mainly show the elevator conversation and natural disasters as a consequence of the effects of climate change.
BUDGET //
Photos: $ 710.76 dollars
Videos: $ 2,530 dollars
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