You should show your passion for football in any way possible. Only the 10 most passionate Mexicans were able to join this "Cheer Gang" for the Mexican team.

You had to send a photograph, video or anything that helped to show your passion to Rexonaformen.com.mx, or just go the Rexona Sport fan buses all over the country.

"The promotion of Rexona Sporst Fan" lasted 23 days and 5623 football fans were able to participate. The sales had a 25% increase to date.

It was most relevant because of the facilities that were given to the public for them to participate: You could subscribe via the internet, standard mail and in Rexona stands in strategic points of the principal cities in Mexico.