Film > FILM
REDIFFUSION DYR, Mumbai / DAIKIN / 2004
Overview
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CampaignDescription
The platform for Daikin Acs in India is 'Complete Silence.' In India, advertisers on cable TV use archaic strip ads running below the film, to sell their wares. This particular Daikin ad makes use of this very regional technique to bring home the 'silence' platform.
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