Audio & Radio > Radio & Audio

SWEET DREAMS

IMPACT BBDO , Dubai / JOHNSON & JOHNSON / 2016

Awards:

Bronze Cannes Lions
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MP3 Original Language
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Overview

Credits

OVERVIEW

BriefExplanation

The spot is about a regular parent with a lot of dreams.

An entire choir performs a calming lullaby of the life that could be as played out in the parent’s head.

All of which could happen if only their baby slept and they could get back to work.

ScriptInEnglish

Before you can finish your 3D pie charts for tomorrow’s presentation, and your boss, colleagues and the potential client loves it and loves you, and they ask you to join them for three times the pay, and you say ‘yes’ and the violins play, and your chauffeur driven car waits outside, and you ask him to call you by your name instead of ’sir'.

And then they make you chairman, and triumphant you resign because you’ve made more money than you could ever spend, and you want to find the true meaning of life, so you go out and buy your own football team, and win the world cup time after time, and then release an album and collect a record number of Grammys.

And before you save the Pandas, and find a cure for baldness, and you’re offered the US presidency, and they make a movie about you, your baby has to sleep tonight.

Announcer: Johnson’s Bedtime Baby Lotion. For babies and their parents.

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